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HexMAT Animation

A 3D animation illustrating molecular structure research for Imperial College London.


Into Reality's service was hugely interactive. They found ways to transform what we were imagining in our minds into clear visuals. We were very pleased with the outcome of the animations Imperial College London
Imperial College London logo

Project requirements

The project was commissioned to communicate how titanium components can fail in manufactured products such as jet engines.

The challenge

The University needed to convey the complexity of their research in a way that was easy to understand.

The result

The animation shows how research into the molecular structure has identified the reason for these failures.

Project solution

Into Reality's package included:

  • 3D animated presentation

  • Bullet point text

  • Images showing microscopic structures

  • Duration 2 minutes 45 seconds

  • Timescale 6 weeks